Friday, November 5, 2010

How One Company Games Google News

Note the second cluster of stories produced by a Google News search for "iTunes" yesterday afternoon. All of those Red Label News stories were basically the same: spammy SEO-keywords alongside Web ads. (Credit: Screenshot by Tom Krazit/CNET)

From CNET News:

Red Label News is not exactly a household name. But yesterday afternoon, it was one of the top news sources on Google News for stories about Apple's iTunes song previews.

How'd that happen? Red Label News, it appears, is a cleverly designed collection of links and headlines meant to game Google News rankings.

Read more ....

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