Monday, September 13, 2010

Finding A Bargain Feels As Good As Sex

Photo: Eddie Mulholland

From The Telegraph:

Retail therapy is often said to make up for a poor love life – and now new research has shown why.

A study has discovered that shoppers get the same level of emotional excitement from special offers as they do from sexual arousal.

Researchers have found that bargains make us so deliriously happy that the brain is turned on to the same level excitement that it gets from sex.

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