From Popular Mechanics:
PHOENIX, Ariz.—Has the definition of leadership in the heavy-duty/super-duty truck segment changed since the last time Ford, Chevrolet/GMC, and Dodge brought out new truck bruisers? Make no mistake: Horsepower, torque, towing and payload are still the primary fields of battle for winning over ranchers, construction workers and contractors. But we can add another event to the heavy-duty Olympics, according to those customers—fuel economy. That's right. Even with gas and diesel comfortably below $3.00 a gallon in most parts of the U.S., fuel economy has become the new torque when it comes to impressing customers. Ford, in fact, named fuel economy as its leading concern when it set out to build a new diesel engine after severing its relationship with diesel-engine supplier Navistar. The results are surprising, and may well entice Dodge and Chevy owners.
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