From Yahoo News/Reuters:
SAN FRANCISCO (Reuters) - About one of every five Internet display ads in the United States is viewed on a social networking Web site like MySpace and Facebook, according to a new report.
The report by analytics firm comScore underscores the increasing prominence of social media sites in the Internet landscape and broadening acceptance of the sites by brand advertisers.
It also illustrates the increasing competition between social media sites and established Internet companies like Yahoo Inc and Time Warner Inc's AOL which have long billed themselves as the top online destinations for brand advertisers.
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