Tuesday, May 5, 2009

Internet Struggles To Contain Carbon Footprint

Current Generation Google Servers (Photo from Perspectives)

From The Telegraph:

Internet companies are struggling to control their carbon footprint as the web consumes more energy and money.

With more than 1.5 billion people online around the round, scientists estimate the carbon footprint of the internet is growing by more than 10 per cent each year.

Many internet companies are struggling to manage the costs as energy bills soar, while their advertising revenues come under pressure from the recession.

It is thought one site facing problems is video website YouTube. Although now the world's third-biggest website, it requires a heavy subsidy from Google, its owner.

Recent analysis by Credit Suisse suggest it could lose as much as £317m this year.

Read more ....

No comments: