Wednesday, May 13, 2009

Brain's Willpower Spot Found

From Live Science:

When healthy eaters choose broccoli over a Butterfinger, they use a small region in their brains that indulgers don't use.

That bundle of cells is a clue to the biology of willpower, a new study finds. Like a wagging finger in our heads, the region admonishes us to consider long-term benefits over instant rewards when we make decisions.

"This is the first time people have looked at the mechanism of self-control in people who are making real-life decisions," said Todd Hare, a Caltech neuroscientist who led the study.

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