Ten Reasons Why Google Is Still Number One -- Technology ReviewDavid A. Vise is a Pulitzer Prize winner and coauthor of The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time, published by Delacorte Press (Updated edition 2008).
1998: Yahoo and others pass on the chance to buy new search technology developed at Stanford University for $500,000. Their rationale: "Search doesn't matter. Portals do."These rejections forced Sergey Brin and Larry Page to reluctantly take a leave of absence from Stanford (both wanted to become college professors, like their dads) to see if they could turn Google, their new search engine, into a business.
1999: A year later, Google garners $25 million from Sequoia Capital and Kleiner Perkins, even after Brin and Page insist that each venture-capital firm would only be allowed to invest half the money. This "divide and conquer" strategy leaves the denizens of Sand Hill Road to squabble with one another while Brin and Page retain control over their nascent enterprise. It also enables them to frustrate the moneymen by refusing to deface the most valuable piece of real estate on the Internet--the Google home page--by loading it up with ads, and by turning away numerous CEO candidates.
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