Google Continued To Gain U.S. Search Share In July

From Information Week:

Google increased its share by a small amount, while Yahoo and Microsoft had small decreases, according to ComScore.

Google (NSDQ: GOOG) continues to gain search market share in the United States at the expense of its rivals.

In July, according to Internet metrics firm ComScore, Americans conducted 11.8 billion searches at core search engines, a 2% increase from June.

Google sites accounted for 61.9% of July searches, an increase of 0.4 percentage points from the previous month. Yahoo (NSDQ: YHOO) sites accounted for 20.5%, a decrease of 0.4 percentage points. And Microsoft (NSDQ: MSFT) sites accounted for 8.9%, a decrease of 0.3 percentage points.

In numerical terms, Google handled almost 7.3 billion core searches (a 2% increase). Yahoo processed 2.4 billion, and Microsoft fielded 1 billion.

Ask Network and AOL saw search market share increases of 0.2 and 0.1 percentage points respectively, giving them 4.5% and 4.2% of U.S. searches for the month of July.

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